'The American-Scandinavian Foundation is the bridge that enables firsthand exchange of intellectual and creative influence between the United States and the Nordic countries. Scandinavia House: The Nordic Center in America was created by the American- Scandinavian Foundation to promote the artistic and intellectual influence of the Nordic countries among visitors.'
The re-branding consists of a full range of both shared and individual designs for the two identities such as logos, brand elements and guidelines, wayfinding, printed programming material, online media and mailing.