Projects Process Profile © Mia Rockel
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Visual Identity

ASF
Scandinavia House
Cultural Institution Re-brandings
Commissioned by: eyeball
2015
CD: TJ McCormick



'The American-Scandinavian Foundation is the bridge that enables firsthand exchange of intellectual and creative influence between the United States and the Nordic countries. Scandinavia House: The Nordic Center in America was created by the American- Scandinavian Foundation to promote the artistic and intellectual influence of the Nordic countries among visitors.'

The re-branding consists of a full range of both shared and individual designs for the two identities such as logos, brand elements and guidelines, wayfinding, printed programming material, online media and mailing.

Branding

Logos

Style Guide

Brand Guide Line Samples

ASF Branding

Color Palette

Scandinavia House Branding

Generative Logo System

Application

Logo Adaptation Examples

Iconography

Program, Signage and Web Icons

Signage

Print Templates for Weekly Program and Floor Directory

Front Desk Signage

On Site

Scandinavia House

Frosted Glass Entrance Signage

Frosted Glass Entrance Signage (Detail)

Street Level Applications

Building Facade

Entrance, Digital Billboard, Social Engagement Wallpaper

Print Collateral

Event Promotion Rack Cards

Stationery

Pocket Folder Cover (Detail)

Stationery Samples

Layouts

Letters, Forms and Documents

Tote Bag

Color-Me Logo Print

Webdesign

ASF and Scandinavia House Homepages

Scandinavia House Homepage Design

Scandinavia House Calendar Page Design

Scandinavia House Section Page Designn

Scandinavia House Article Page Desig

Scandinavia House Homepage responsiveness

ASF Homepage Design

ASF Section Page Design

ASF Homepage responsiveness

Digital Media

Newsletter Templates

Style guide for digital media

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